Serve The Song

A blog about songwriting, production, and promotion

The Freedom of Limitation

Posted by Aaron Cheney  |  July 27, 2009  |  6 COMMENTS

For artists the battle has always raged between the desire for complete artistic freedom and the need to work within a limiting set of rules. Some people insist that creativity and limits are mutually exclusive. I would argue the opposite: people are never more creative than when forced to work within limitations. Limits generate their own kind of creative freedom. Don’t believe me?

Pack the House at Your Next Gig With Email Blasts

Posted by Brian Casel  |  February 10, 2009  |  3 COMMENTS

Putting on a successful live performance takes a lot of hard work and preparation. Booking your gig and rehearsing your set are important, but they’re only half the battle. Perhaps the most important piece of the puzzle is promotion. How do you get people to attend your show? It’s important to consider both the content and the timing of your email blasts. It has been my experience that a two-email approach for an upcoming gig works best. The first is an announcement email, meant to plant the seed and mark the approaching date on the calendar. The second email is a last-minute reminder, meant to catch the folks who might make a game-time decision about attending your show. Here’s how these two emails break down.

Write a Killer Live Setlist

Posted by Brian Casel  |  February 5, 2009  |  28 COMMENTS

There is nothing more exhilarating and worthwhile than putting on a killer live performance. It’s the single most effective way to convert new fans and win over your audience. But before you let your musical beast loose up on stage, there is a lot to consider when preparing for your show.

Today I’m going to discuss how to construct your set list to ensure a successful concert from the opening song to the encore. Many artists and bands who are just starting out in their gigging career tend to overlook the importance of considering the order of songs in your set. Don’t make this mistake. Craft your setlists wisely!

Links Roundup: Find an Open Mic

Posted by Brian Casel  |  January 23, 2009  |  1 COMMENT

Open mic nights at local bars, coffee shops, libraries, and other places are a great outlet for songwriters looking for an easy way to take their music to a receptive audience. If you’re a newbie to public performance then playing some open mics when you’re just starting out is a must. If you’re a more experienced gigger, you might use open mics to try out your latest songs on a real audience, or use your open mic performance to promote an upcoming full set performance in the area, or at the same bar. Here’s a list of some of the best go-to resources for finding a great open mic.

Subscribe. It’s Free.

  • Grab the RSS feed!
  • Get Articles Sent Via Email!
  • Twitter!