Putting on a successful live performance takes a lot of hard work and preparation. Booking your gig and rehearsing your set are important, but they’re only half the battle. Perhaps the most important piece of the puzzle is promotion. How do you get people to attend your show? It’s important to consider both the content and the timing of your email blasts. It has been my experience that a two-email approach for an upcoming gig works best. The first is an announcement email, meant to plant the seed and mark the approaching date on the calendar. The second email is a last-minute reminder, meant to catch the folks who might make a game-time decision about attending your show. Here’s how these two emails break down.

Growing your email list is crucial to securing and keeping a following. It’s the most effective way to communicate directly with the people who make gigging and recording worthwhile. In this article, I will talk about ways to increase your email subscriber count. The first and best method is to promote your mailing list at all of your gigs.