Social media is beyond the craze of the day. You can’t turn a corner online without hearing the latest social media trend, craze, site, testimonial or campaign. In this article, Greg Rollett weighs the benefits of indie artist music advertising and also provides a variety of resources for doing so.

Social media has taken hold. Web 2.0, the second revolution of the internet, whatever you want to call it, the web is now social and that means you must tap yourself in or get out of the way. This development impacts all industries and that clearly includes the music world. It’s time to get serious about using social media for your online music promotion efforts. Finding success as a band or a songwriter is all about promotion, promotion, promotion. Spread your music to as many ears as possible. Increase your head count at live shows as much as possible. Expand your audience and fan base as far as you can. The question is, given the new state of the music industry, and the changing scene on the internet, how do we do all of these things? If you haven’t already, you have to stop sleeping on social media and dive in.

Growing your email list is crucial to securing and keeping a following. It’s the most effective way to communicate directly with the people who make gigging and recording worthwhile. In this article, I will talk about ways to increase your email subscriber count. The first and best method is to promote your mailing list at all of your gigs.

Songwriters and bands embrace social networking sites to promote their music and gigs, reach out to fans, and create their web presence. For musicians, Myspace has long been the go-to resource, but the massive popularity of Facebook certainly makes it a community not to be ignored.
Each site has it’s advantages and disadvantages. I’ll break them down here based on the needs of songwriters and bands.