Twitter is quickly becoming a hugely powerful tool for connecting on the social web. Songwriters and musicians around the world have embraced the twittersphere to connect with fans and spread their music. Today I’d like to offer a review of my official twitter weapon of choice: TweetDeck.

Social media has taken hold. Web 2.0, the second revolution of the internet, whatever you want to call it, the web is now social and that means you must tap yourself in or get out of the way. This development impacts all industries and that clearly includes the music world. It’s time to get serious about using social media for your online music promotion efforts. Finding success as a band or a songwriter is all about promotion, promotion, promotion. Spread your music to as many ears as possible. Increase your head count at live shows as much as possible. Expand your audience and fan base as far as you can. The question is, given the new state of the music industry, and the changing scene on the internet, how do we do all of these things? If you haven’t already, you have to stop sleeping on social media and dive in.

Welcome to the very first installment of the Friday links roundup here at Serve The Song. Today’s helping is all things Twitter. Get tips for songwriters, find Apps to help you promote, and dive deeper into the Twitter universe.

By now the Twitter phenomenon is far enough along that it’s fair to say you have at least heard of Twitter. If you haven’t, or are not clear on what it is exactly, then let me explain. Or at least try. Twitter is yet another online tool for you to use to promote your music and gigs. As your following (both real and virtual) grows, Twitter can be a great way to continuously interact with your friends and fans.